Branding Services.
A brand is more than just a logo - it shapes your identity. It communicates to potential customers who you are and what you believe in. A powerful brand captures attention and creates a memorable experience for your audience.
We specialise in crafting and evolving brands that radiate confidence and clarity in their story, vision and purpose.
A strong brand makes your organisation memorable, encourages customer loyalty, enhances your marketing, and instils pride among your employees -
leading to better retention.
Branding typically covers three categories — brand strategy, brand identity and brand marketing. Whilst these overlap, there are also important distinctions between them. All three are needed to develop a powerful brand image, and we can support you all the way.
Brand Strategy.
Brand strategy determines what you want your brand to look like at a high level, and prioritises goals and plans accordingly. Consistency is fundamental to a strong brand so sticking to a professional and authoritative tone or a casual and conversational one is just important to determining what demographics you want to target.
Brand Identity.
Your brand identity is about putting basic concepts into practise. This involves concrete tasks like deciding on your colour palette, typography and brand messaging. These should all tie together so audiences can recognise your brand in different contexts and on different channels. A professionally designed brand is key to getting it right so you make the perfect impression.
Brand Marketing.
Marketing your brand is about how you use your strategy and identity together to generate the best outcome for your business. Brand marketing
focuses on questions like what social media platform to target or how to allocate advertising budgets. This is about successfully creating your messaging and eye-catching visuals that will influence decisions, to capture the attention of your audience with marketing and advertising campaigns.
Creating a Brand ID.
Whether you’re creating a new brand for a new business, designing a new brand after a merge or rebranding an existing company, a strong brand image is the most practical step to cultivating the reputation you want with your audience. We can create your brand with you - a set of visual assets, stylistic choices and other resources that combine to form a cohesive image.
Brand Evolution.
Whilst brand consistency is critical for long-term stability and engagement, you don’t need to continue with strategies that aren’t working. Sometimes, a rebrand or refresh is the most practical solution to continue appealing to your consumers while helping you to attract a new audience. We can support you with this! A rebrand or brand evolution can refer to something as simple as a minor logo change, a tweak or complete transformation of colour scheme, tone of voice and target demographic. Depending on the goal, something as simple as an adjusted logo font can have a significant impact on your public-facing image.
Brand Audit.
As time passes, inconsistencies can slip into your brand materials. Your colour palette may have expanded or shifted slightly, your typography may have become tired or dated, or your messaging may have become diluted as your business evolves. A brand audit is essentially a health check for your business. It’s not only about repairing what’s not working; it’s about discovering what genuinely distinguishes your brand and bringing out its authenticity. Together, we can pinpoint what’s flourishing, what’s facing challenges, and discover hidden opportunities for growth; achieve clarity in your brand's visual representation; foster confidence and consistency in your brand’s vision.
Designing Brand Assets.
We can support you with a broad range of digital and print graphic design services to update your brand assets. Visit our Design page to see our range of services.
How we can help.
When collaborating with you to create or refresh your brand, we will cover the following steps:
Identify your audience.
Research your competitors.
Visualise your brand’s vision and values.
Develop your brand personality and voice.
Help visualise your brand story.
Support you on choosing your brand name.
Support you on writing a brand slogan.
Design your brand look and logo.
Create your brand assets and stationery.
Help integrate your brand into your business.
Get in touch with us to start your project.