Oliver Heer Ocean Racing.
OLIVER HEER OCEAN RACING
Building a strong brand identity to drive a campaign.
About.
Oliver Heer is a successful Swiss sailor from Zurich. He aims to be the first Swiss-German team to complete in the gruelling Vendée Globe race, a 44,000km solo, non-stop, unassisted, round-the-world yacht race. Their purpose is to embrace and promote sustainability and be the first carbon-neutral sailing team.
Challenge.
Oliver Heer Ocean Racing launched their 2024 Vendée Globe campaign in October 2021 and enlisted our services to build a strong, dynamic and professional brand image to secure sponsorship and raise awareness. The team needed a visually engaging website and branded assets to help them achieve this.
Solution.
As one of our partner clients, our ongoing commitment to Oliver and the team is to consistently reflect their vision and values through all their visual communications. Our professional services support them to grow their audience, secure sponsorship and strengthen their brand.
Deliverables.
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Brand guidelines and assets
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Website design
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Logo design & icon illustration
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Brochure design
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Poster and leaflet design
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Presentation design
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Social media templates & multimedia
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Infographics
Oliver Heer Club 100 Newsletter
Using the core brand colours, this professional and sophisticated quarterly digital newsletter provides supporters, sponsors and Club 100 members all the latest information about events and races taking place, showcases and promotes Oliver Heer's Vendée Globe campaign, as well as the team's values and goals. Take a scroll through to discover more.
Results.
We have designed strong, practical and visually impactful deliverables that consistently align with, evolve and strengthen the clean, modern and bold Oliver Heer brand, all whilst conveying the teams's values clearly and effectively throughout. Furthermore, these have been key and supportive in the team successfully attracting sponsorship and growing its audience
What Our Client Said.
Sharon Hayward
Head of Communications
Oliver Heer Ocean Racing
“You've done a brilliant job, it's really gone up a level in professionalism and sophistication. This looks worthy of a big-budget team!"