The Beachhut.
THE BEACHHUT
Conceptual brand design and associated assets.
About.
The Beachhut is a fictive cafe inspired by the beach huts located at East Wittering beach in West Sussex. Situated in a prime seaside location, it offers a range of drinks and hot and cold snacks within a casual, relaxed, family-friendly atmosphere.
Challenge.
Inspired by our own love of the beach, and living in a coastal location, we wanted to create a conceptual brand identity for a business with a coastal vibe. We wanted the brand to have a bold, fun and friendly appearance to appeal to a family audience. The aim was to design the initial branding and apply it through a range of assets and promotional materials.
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Solution.
Using a colour palette inspired by the beach huts themselves, we created the branding using cool blue and white with a script typeface that reflected the relaxed image we wanted to achieve. Vector illustrations were used throughout to create a bold, fun and contemporary look and feel.
Deliverables.
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Vector illustration
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Menu design
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Poster and leaflet design
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Card design
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Packaging design
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Results.
We have created a cool and vibrant brand identity with a relaxed and coastal vibe. The brand is versatile and can be applied effectively across a broad range of branded assets. The use of vector illustrations help to give the brand a fun and bold appearance which we think would help it appeal to its target audience of families.