FROGMORE COMMUNITY COLLEGE.
Branding and marketing for transformation and growth.
About.
Frogmore Community College is a vibrant and ambitious secondary school at the heart of the Yateley community in Hampshire. Having recently joined the Weydon Multi Academy Trust, this is an exciting time for the school as they embark on an ambitious period of transformation under the leadership of a new Principal.
Challenge.
We were enlisted to support the school to enhance their image and to convey the positive transformations taking place. The aim was to raise the profile of the school within the local community and ultimately increase their student intake, leveraging their position as a secondary school within the thriving and successful Weydon Multi Academy Trust.
Solution.
We began by working with the school to create a multi-channeled marketing plan. We introduced a new modern and professional brand style utilising their existing brand colours, typeface and logo. Subsequently, we have been supporting the school on an ongoing basis to provide high quality marketing collateral.
Deliverables.
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Brand guidelines and assets
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Branded templates
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Poster design
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Banner design
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Social media content
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Presentation design
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School Values Posters.
As part of this phase of transformation and improvement, the school leadership team introduced some new school values. It was important to communicate and embed these within the school community, so we created these posters to display throughout the site, incorporating the new professional and modern brand style.
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Presentation Template Design.
With a branded, templated PowerPoint presentation in place, the school can ensure its brand's elements are used correctly, effectively and consistently by all staff. This helps build to a recognisable brand, whilst delivering a professional image, which is particularly important for marketing events such as Open Evenings.​
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Pull Up Banners.
Using the new Frogmore brand style, these visually impactful roller banners exemplify how the new Frogmore values have been reflected through design, as well as conveying some of the key positive changes that have been implemented in the school. These are a valuable resource for the school to use at events.
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Marketing Campaign Flyer.
This branded flyer was designed as part of a targeted marketing campaign aimed at the parents of primary children to attract new families to join the Frogmore community. It showcases the new Frogmore brand style, as well as leveraging its position within the Trust. These flyers were distributed widely throughout the local area.
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Social Media Content.
To promote Frogmore on social media platforms, these branded visuals ensure a consistent and professional online presence whilst showcasing their values, curriculum, events, and achievements. A professional social media presence is an important way to promote and maintain the school's brand, whilst communicating key messages to current and prospective parents.​
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Environmental Advertising.
This series of environmental signs were created to display on a busy local roundabout. They successfully carry the Frogmore brand style, as well as leveraging its position within the Trust. The bold text and clear storytelling used throughout will help to convey their positive ethos and values and make Frogmore stand out as a strong choice with prospective parents and students.
Press Advertisements.
A key strand of the Frogmore marketing plan was to increase the school's visual presence within the community through a series of engaging and professional local press advertisements. These are an opportunity to communicate their core messaging, convey the positive transformations taking place within the school, and to attract the interest of new families within the catchment area.
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Transition Journey Visual.
As part of their effective transition programme, designed to welcome their new Year 7 intake into the Frogmore community, we designed these visuals to illustrate the transition journey. These were shared with their new families at their Welcome Event. The clear layout along with consistent and professional branding ensure that these are an effective visual aid for new families.
RESULT.
We have been supporting Frogmore to increase their visibility and marketing within their local community and have created branded deliverables that align with and strengthen the Frogmore brand and messaging. The new brand style we have introduced serves as a strong foundation to enable the ongoing delivery of a more professional and modern look and feel.
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This is a positive springboard for the future development of the school and we look forward to seeing the longer term impacts as we continue to support the school through this exciting new phase of transformation and growth.
WHAT OUR CLIENT SAID.
Laura Goulborn
Principal
Frogmore Community College
“A big thank you to Coco & Bella Creative Design Co. for bringing our marketing strategy to life. They are fantastic to work with - creative, professional and genuinely lovely people. The quality of the finished product is excellent, and we’re really pleased with how they’ve helped us present our school and our story. Thank you for all your hard work, it’s a pleasure working with you!"