THE HAYWARD STUDIO.
Creating two separate yet cohesive brand identities.
About.
Kevin Hayward is a professional graphite pencil artist based in Warsash, Hampshire. Kevin specialises in producing highly detailed, photo realistic pencil drawings and offers commissions as well as selling his artwork as prints. Kevin also runs graphite pencil drawing classes from his purpose-built art studio, The Hayward Studio. The studio space is also available to hire as a creative space for classes and workshops for the local community.
Challenge.
Kevin contacted us to help him to create a brand identity for his newly built art studio, and to give the branding for his own artwork a more sophisticated look and feel. Kevin also wanted a new website and various branded assets to promote both his own artwork and the studio space.
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Solution.
We designed a website with dual branding that enabled each aspect of Kevin's business to have its own clear identity. Furthermore, we introduced functionality that automated processes such as managing class bookings to save him time. We also support Kevin with the ongoing design of various branded and promotional assets.
Deliverables.
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Business card design
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Calendars & stickers
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Newsletter design
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Flyers and leaflets
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Signage
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Social media templates
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Website design
2025 Brochure.
This glossy, professionally design promotional brochure offers a convenient and informative way to learn about The Hayward Studio and Kevin's commission work. It provides a tangible, easily accessible resource that customers can refer to at their own pace, potentially leading to a deeper understanding and a more positive impression of the business. Scroll through the brochure below.
Website Design.
Website with dual branding to enable each aspect of Kevin's business to have its own clear identity. Implementation of functionality that automates processes such as managing class bookings and online payments to improve efficiency and save time.
Social Media Templates.
To promote the new art studio on social media platforms, these branded, easy-to-use templates ensure a consistent and professional online presence whilst showcasing the events and artwork created at the studio.
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Leaflets & Flyers.
Branded digital and print flyers to promote The Hayward Studio on social media platforms and in the local community. Going forward, these will be used to advertise events and exhibitions as well as promote classes.
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Newsletters.
Using the core brand colours, these quarterly digital newsletters showcase Kevin's latest artwork and prints for sale in his online shop. Additionally, they provide all the latest information about events and classes taking place at The Hayward Studio.
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Calendar Design.
Adopting the brand style and featuring a selection of Kevin's Boxer drawings, this calendar was sold through his online store and proceeds were donated to a Boxer charity. These calendars are a great way to showcase his artwork and build brand loyalty.
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Table Top Design.
Using the core brand colours, these table top designs help to carry The Hayward Studio branding through into the interior decor of the studio. Printed on Dibond, they are hard-wearing and durable, an ideal surface for students to work on.
Signs.
Using the core brand colours, this exterior sign was designed to be displayed outside the front entrance of The Hayward Studio, helping to promote the studio. Printed on Dibond, it is hard-wearing, durable, and weather-proof.
Business Cards.
Using the brand style and incorporating Kevin's artwork, these business cards help create a strong first impression when promoting Kevin's business. They create an immediate impact and showcase Kevin's talent whilst reinforcing his brand identity.
RESULT.
The dual branded website has allowed Kevin to operate the two sides of his business model whilst retaining a separate yet cohesive brand identity for each. The automation has saved Kevin valuable time to concentrate on drawing and delivering classes for students. The Hayward Studio is now becoming established in the local community as a creative hub and has a growing core of regular attendees as a result of the combination of branded deliverables above.
WHAT OUR CLIENT SAID.
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Kevin Hayward
Artist & Business Owner
The Hayward Studio
“Coco & Bella are the designers everybody should be looking for and I am so glad I found them! They understand me as a person and align with my business values, which makes them very easy to work with. Everything they have done for me has been high quality, communication is excellent, and the generation of ideas has been a godsend. I’m looking forward to further collaboration as my small business grows."